Cycling isn’t just about pedalling—it’s a statement, a rhythm, a way of life. Paria understands this better than most, blending the grit of Yorkshire’s countryside with the cool edge of urban style.
They’re not here to play it safe with dull designs or predictable patterns. Paria’s goal? To craft cycling gear as daring and individual as the people who ride in it.
Cycling Apparel With a Difference
At its heart, Paria is all about individuality and creativity. By teaming up with artists, designers, and illustrators, they steer clear of the boring and overdone.
Every piece in their collection bursts with personality and inclusivity, proving that cycling isn’t just about performance—it’s a canvas for self-expression.
From commuters to gravel riders, Paria’s products are built for those who appreciate technical excellence without sacrificing style. Here’s a look at some standout pieces this season:
Sherpa Fleece Cycling Commuter Jacket – Off-White Ash Rose
Price: £99.00
This commuter jacket is your cold-weather ally, offering warmth and style on or off the bike. Made with soft, durable fleece and lined for comfort, it’s perfect for those frosty mornings when you want to keep the chill-out.
The jacket features four cleverly placed zipped pockets for maximum storage, while the pastel contrast zips ensure visibility even on overcast days. Practical, stylish, and undeniably cosy, this is cycling outerwear done right.
Dinosaur Jr. Men’s Cycling Jersey
Price: £70.00
For fans of alternative rock and epic rides, Paria’s Dinosaur Jr. Cycling Jersey is a masterpiece. With artwork inspired by the iconic band’s albums Feel the Pain and Dinosaur, this jersey bridges music and sport in the coolest way.
Crafted from 100% sustainably recycled Bluesign® fabric, it combines a hydrophilic weave for top-notch moisture-wicking with four-way stretch for a snug yet comfortable fit.
Say goodbye to chafing thanks to flatlock stitching, and hello to performance gear that screams personality.
Death Before Decaf Coffee Cup
Price: £6.00
Cyclists know the value of a good coffee, whether it’s fueling an early morning ride or providing the perfect excuse for a mid-cycle break. Paria’s 12oz reusable coffee cup is made from bio-polycarbonate, making it virtually indestructible and sustainably sourced.
It’s as at home on a gravel trail as it is on your kitchen counter. When its life cycle is complete, this eco-friendly cup can be recycled into pellets to create something entirely new.
Chocolate Trawler Beanie
Price: £18.00
Stay warm and look effortlessly cool with this fisherman-style beanie. Made from a poly-acrylic mix and finished with a hand-stitched loop tag, it’s a versatile accessory for winter rides or casual days off the bike.
Available in various colours, it’s the kind of headgear that works as well at the café as it does in the saddle.
Why Paria Stands Out
Paria’s clothing isn’t just for cyclists—it’s for the individuals who make cycling their own. With a perfect blend of technical expertise and daring, innovative designs, Paria creates gear that not only works hard but also turns heads.
Whether you’re grinding up Yorkshire’s rugged trails or gliding through the city, Paria ensures you do it with style and confidence.
For those who value function without sacrificing style, this brand’s gear makes a perfect addition to gift guides and shopping lists this season.