Set your calendar for November 2025 as Amsterdam is gearing up to host the International Running Expo (IRX 2025), the first of its kind in Europe and a major new event for the running industry.
On 4-5 November 2025, RAI Amsterdam will welcome this industry-first B2B running show, organized by the award-winning Raccoon Media Group, known for the UK’s National Running Show and Boston’s Run Show.
IRX 2025 is specifically tailored for the running community, providing a vibrant platform where brands, retailers, and professionals can come together.
It’s a fantastic opportunity to foster innovation and forge new connections, setting the stage for exciting developments that could significantly influence the future of running.
The expo will bring together more than 300 exhibitors and over 6,000 delegates from all corners of Europe—retailers, B2B buyers, industry leaders, athletes, influencers, and media. For everyone attending, it’s a rare chance to try out the latest running technology, see new trends up close, and have real conversations with some of the most influential voices in the field.
IRX 2025 is designed to foster meaningful connections, featuring morning runs around Amsterdam’s scenic spots and a VIP after-party, which promises some memorable surprises in true Raccoon Media style.
For the first time, IRX 2025 is rolling out a hosted-buyer program, giving senior buyers a chance to meet directly with brands from across Europe.
It’s a unique opportunity for brands and retailers to sit down with key decision-makers, build connections, and lay the groundwork for partnerships that could shape the future of the industry.
The buzz around IRX 2025 began with an official launch event on 6 November in Amsterdam, where industry leaders, press, and influencers were introduced to the expo’s opportunities for networking and business growth.
The evening was topped off with an inspiring interview between ultra-running legend Dean Karnazes and presenter Susie Chan, captivating an audience of top figures in Europe’s running scene.
Shirry Liram, Event Director, shares her excitement: “The International Running Expo provides an unmatched platform for innovation, collaboration and business acceleration.
We are not only showcasing the latest advancements and trends but actively facilitating partnerships that will shape the future of running.
This event is about empowering brands, retailers and professionals with the resources and connections to drive growth, elevate their impact and strengthen the running community across Europe and beyond.
Demand has been incredible pre-launch and the momentum continues with an unprecedented number of brands and partners registering to attend and exhibit.
This will be the largest running event in Europe and the early interest and commitment is extremely encouraging.”
Mike Seaman, CEO of Raccoon Media Group, added, “The running industry has expanded massively in recent years, now representing a global market worth billions and impacting every facet of health, lifestyle, and community.
Despite this tremendous growth, there hasn’t been a dedicated B2B event in Europe to bring together the innovators, brands, and leaders driving the industry forward—that’s where the International Running Expo comes in.
This event is absolutely essential for fostering meaningful connections, exchanging ideas, and igniting business opportunities that fuel both the industry and the running community.
We’re creating a space where brands can make a real impact, industry professionals can gain insights that will push their businesses forward, and we can all work together to shape the future of running.”
If you would like to enquire about exhibiting at IRX 2025, then please get in touch with the team to discuss. Website: https://internationalrunningexpo.com/