In the world of cycling, where performance and style pedal in tandem, KOO Eyewear has just upped the ante with the launch of their groundbreaking HYPE collection.
This Italian premium brand isn’t just throwing shades; they’re redefining the game with innovation that can only be described as “cool.”
What sets the HYPE collection apart, you ask? Well, it’s all about keeping your cool under pressure.
Designed with an ingenious array of ventilation ports—side, centre, and soul—these sunglasses promise to send fog packing, even when your pedal power hits max.
The centrepiece of this air-flow technology ensures that no matter how heated the race gets, your vision remains as clear as your resolve.
The stamp of approval comes no less from the crème de la crème of pedal pushers, team Red Bull – BORA – hansgrohe.
These lads, known for pushing boundaries and pedals, debuted the HYPE sunglasses at the prestigious Il Lombardia earlier this year, making quite the spectacle.
Simona Tironi, the spirited Marketing Director at KOO, remarked, “HYPE signifies a new era of cycling accessories for KOO Eyewear.” And she’s not just whistling Dixie.
The design is a bold departure from the norm, employing highly ventilated frames that breathe life into performance wear.
Beyond the breezy innovation, the HYPE collection sticks to its roots with all the beloved features of top-tier sports eyewear.
We’re talking wraparound temples for that cling-like-your-mama hug, a Zeiss polycarbonate toric lens with a curve so double it’ll make you do a double-take, and a field of vision so broad you’d think it’s telling tales.
Eco-warriors can also rejoice as each frame is crafted from 45% bio-based polymer materials, allowing you to wear your environmental conscience alongside your flair for fashion.
And for those who blur the line between the track and catwalk, the HYPE collection doesn’t shy away from style. It offers nine different colourways that perfectly blend the essence of high fashion with high function.
Available at a price point of £180, it’s a small price to pay for revolutionising your ride.
Currently, a limited release of HYPE is grabbing eyeballs and handlebars alike via kooworld.cc/us/en/, with a full launch slated for January 2025. Want more details?
Just pedal your way over to KOO’s official website and see how deep the rabbit hole goes.