WIT Training, the bold name in the fitness world, is stepping back into the spotlight with the release of its first apparel capsule, the Core Collection 1.0.
Since its October 2024 relaunch, WIT has been focused on bringing its philosophy to life—one that’s as much about community as it is about breaking a sweat. And they’re kicking off the Core Collection with an exclusive launch at none other than London’s iconic JAB Boxing Club in Victoria on November 14th.
This four-piece Core Collection 1.0 is more than just apparel; it’s WIT’s manifesto in fabric, crafted for those who live and breathe training culture.
This line marks a “soft drop” to whet the appetite ahead of their fully loaded performance collection, scheduled for an early 2025 release.
It’s clear that WIT is on a mission to inspire through movement, a journey that the brand’s co-founders say is only just beginning.
“This is just the start for WIT,” says Sam Kitching, WIT Co-Founder. “This is just the beginning for WIT.
Over the last several months we’ve been developing our new core consumer touch points, including our short documentary series, reconnecting with the community, and now bringing apparel to life.
This product marks the first stage in our evolution prior to our performance apparel range launching in 2025.”
In keeping with its commitment to the community, WIT’s relaunch in October was a full-fledged celebration.
They held the WIT Evolution event in Shoreditch, where over 500 people came together to tackle 10 diverse training methods—all in a single day. The turnout was more than a crowd; it was a movement.
“We were absolutely blown away by the response,” says Dan Williams, WIT Co-Founder. “We were blown away by the turnout at our WIT Evolution event. The industry is alive, and seeing such a huge group of people come from all over the capital to celebrate training culture was immense.
We’re honoured to have connected with so many people that day and look forward to hosting many similar events in the future to bring the community together”
But WIT’s brand refresh doesn’t end with apparel. The company has a storytelling angle, bringing to the forefront voices within the fitness community that embody WIT’s motto, “training changes lives.”
Through a compelling three-part documentary series, WIT is shining a spotlight on figures like George Veness, founder of JAB Boxing Club, and with Charlie Watts, both champions of using fitness to create real change.
Williams adds, “We firmly believe in our mission that training changes lives, and it’s important to us that we highlight people within the fitness community that embodies this.” further comments Williams, “There are people who are doing incredible work and have inspiring stories that we feel need to be told and celebrated. This was really the inspiration behind our editorial brand pillar”
“In addition, our continued series of community activations will only build on the momentum following the Evolution event and serve our dedicated fan base who we’re so excited to be re-engaging under our new evolved WIT brand.”
With community at its core, WIT plans to keep building on the momentum of the Evolution event. More gatherings and collaborations are in the pipeline, creating spaces where fans and newcomers alike can engage, connect, and celebrate the shared culture of training.
The Core Collection 1.0 will be available exclusively at JAB Boxing Club and online at WIT Training on November 14th.
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