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Surprising Shift: Why Brits are Choosing AI for Personal Guidance

Ai Generated Image of man facing Ai Conversation

Let’s loosen up the tie and dive into something that’s buzzing in the world of advice—AI or human, who does it better?

According to a zesty survey commissioned by the affable Tim Brownson, the business coach for coaches, a striking 73.33% of Brits would generally shout from the rooftops that they’d prefer human advice on tender topics like relationships. However, when the rubber meets the road, over half (51.31%) fancy a bit of counsel from AI.

Picture this: You’re mulling over some of life’s big questions—should I ask for a raise, how do I save my spiralling relationship, or maybe, just how to say no without turning into a villain?

Now, toss in a choice between a heartfelt chat with a human or some crisp, calculated advice from AI.

The results? While nearly three-quarters sing praises for human guidance in theory, in practice, AI often steals the show with its straightforward, no-fluff advice.

In the green fields of Belfast, AI’s advice is practically gospel, leading the pack more than in any other city.

And when it comes to business advice? AI, with a score of 13.83%, seems to be the go-to for a surprising number of folks looking for some clarity in their professional chaos.

It’s not just a male or female preference here; it’s a human thing. We’re all a little curious, perhaps a bit apprehensive about letting an algorithm whisper life tips into our ears.

But when given the nudge, many find AI’s clear-cut, unbiased approach rather refreshing. Even those staunch over 55s, who would swear by human advice, found themselves leaning towards AI when presented with a side-by-side comparison.

What does this all mean for the soulful human advisors among us? It’s a nudge—a friendly push to perhaps rethink how we dish out advice.

The business coach shares his insights on the results of this survey: “The results of this survey are very interesting and show a clear gap in people thinking they would rather a human coach versus AI giving them advice.

Understandably most people have more trust in a human helping them on these big life topics, but when it came down to it they preferred the more direct approach of AI which provided them with clearer guidelines in comparison to a trained coach who is going to ask questions and help guide you through your problems.

What this means for coaches is that it isn’t a blanket approach to every client you work with, this study has highlighted the regional, age and gender differences with taking advice so ensure you’re personalising and adapting your approach on a case by case basis.”

It’s about being direct but warm, decisive yet relatable. This isn’t about replacing the human touch; it’s about enhancing it, learning from our surprisingly popular digital counterparts.

With “AI health advice” fast becoming a trusted confidant, this quirky twist in the tale of advice-giving shows us that, whether in mending hearts or forging careers, a sprinkle of AI might just be the secret ingredient we didn’t know we needed.