Crew Clothing has officially entered the rugby field as the new formalwear outfitter for England’s beloved women’s team, the Red Roses.
This marks the first time the top-tier women’s rugby squad will don bespoke outfits for their formal events, all thanks to a unique partnership with the premium British lifestyle brand.
This collaboration is a significant nod to the progress of women’s sports, being the first exclusive partnership for the Red Roses.
The squad is set to sport their first formalwear ensemble at the 2025 Guinness Women’s Six Nations, blending Crew’s meticulous attention to detail with the dynamism and tradition of the rugby world.
Founded on the breezy shores of Salcombe in a windsurfing shop back in 1993, Crew Clothing has never strayed from its roots, consistently championing the best of British sports.
With the Red Roses poised for a defining year, the timing couldn’t be better for Crew Clothing to step into the spotlight with its first all-female sponsorship.
Naomi Parry, the Head of Marketing at Crew Clothing, shared her enthusiasm about this groundbreaking alliance: “This partnership with the Red Roses serves as a reflection of Crew’s unwavering commitment to supporting the best of British sport, and we couldn’t be prouder to be a part of the next phase in the Red Roses’ incredible journey.
Ahead of a monumental year for women’s rugby, we’ll be supporting the squad with a range of beautifully crafted formalwear pieces, and look forward to celebrating future successes with our new partner.”
Alex Teasdale, RFU Executive Director of the Women’s Game, also weighed in, expressing his excitement about this pivotal collaboration: “We are really looking forward to working with Crew Clothing as a Red Roses Partner – the first Women’s game standalone Partner.
We’re really proud that the Red Roses are galvanising support in this way and showing that women’s rugby is an attractive proposition for brands.
We’re grateful to Crew for another brilliant show of support into women’s sport, and for choosing women’s rugby.”
It’s clear that this partnership is not just about looking sharp off the field—it’s about celebrating and elevating the game of rugby, and the women who play it, to exciting new heights.