Award-winning British high-performance, sports bra brand MAAREE announces the launch of its brand new Battle Bra and pledges support to The Fawcett Society to help close the gender pay gap.
This Equal Pay Day (20 November), MAAREE, the female-founded sports bra and apparel brand, proudly announces the launch of the MAAREE Battle Encapsulation Sports Bra; supporting women with 360-degree hold, superior shaping, and an incentive to help close the gender pay gap.
A brand new bra design and style from MAAREE since pre-pandemic times, it became available to pre-order from 20 November (and delivered around 20 January 2023 to purchasers) and is priced at £76.
Featuring MAAREE’s proprietary, award-winning Overband® technology, a curved panel that runs over the top of the breasts to reduce upward motion like no other bra before, MAAREE’s encapsulated Battle Bra offers superior support, shaping and comfort, whatever your size.
The Battle Bra uses an underwire and moulded cup formation to create a shapely silhouette with defined breast separation. Sizing is divided into cup and underband measures, with 35 sizes available in two colours – Black and Plum.
The brand-new product is defined as a high-impact, encapsulation sports bra, making it perfect for high-energy activities such as running, HIIT and combat sports, and cleverly complements the award-winning Solidarity and Empower bras in the brand’s collection.
What’s more, with around 80% of women in the UK wearing the incorrect size of sports bra, MAAREE offers FREE and unlimited online fitting consultations to ensure you receive the correct size and required support for your bust.
As a brand passionate about supporting women whatever challenges they face, to mark the launch of the Battle Bra, MAAREE has partnered with The Fawcett Society, the UK’s leading membership charity campaigning for gender equality and women’s rights at work, at home and in public life.
Equal Pay Day is Fawcett’s flagship annual campaign, marking the day in the year when, based on average pay, women overall stop being paid compared to men.
This year it fell on 20 November 2022 and using the mean, full-time, hourly gender pay gap for the UK, the total gender pay difference between men and women this year is 11.3%.
In line with MAAREE’s ethos of supporting women, with every sale of the Battle Bra, MAAREE will offer customers the choice to either save or donate 11.3% towards the Equal Pay Day campaign via The Fawcett Society, from launch through to the end of the year. On the £76 bra, the percentage equates to £8.59. MAAREE will match the amount donated by its customers to the cause.
Founder Mari Thomas says: “As a female entrepreneur, it’s really important to me that women are recognised as equal, which is why I am thrilled to announce our partnership with The Fawcett Society for the release of
our incredible Battle Bra. We hope that our incentive to purchase and donation pledges will help the ongoing battle for gender equality. Its almost 2023, its time women who work just as hard as men, are paid equally!”
KEY PRODUCT FEATURES OF THE NEW BATTLE BRA:
– RRP £76 – but available until 31 December at the 11.3% reduced price of £67.41.
– Available in 35 sizes. Black and Plum colours.
– High Impact Sports Bra
– Encapsulation style
– Underwired with moulded cups
– Overband® Technology
– Low profile, bonded seams
– Convertible H to racerback & adjustable straps
– Sized by cup and underband
– Widest-ever shoulder straps
| THE BATTLE BRA costs £76 with the option to save or donate 11.3% towards the Equal Pay Day campaign. The first 100 customers also receive a free MAAREE hair scrunchie. There is also a Christmas Gift Box offering, Priced at £86, this includes a gift card, tape measure, socks and box to open at Christmas. Visit www.maaree.com to purchase or find out more. |