Last updated on January 26th, 2022 at 09:16 PM
After representing Great Britain for 14 years as an athlete, racking up 15 major championship wins including three Olympic medals along the way, Roger Black knows what it takes to push his body to its limits.
These days, slow and steady is what wins the race ā and heās very happy with that.
āI do think less is more,ā says Black, 55. āA little bit every day is far better than getting so pumped up at the gym that you canāt walk in the morning.
My message is always just do a little bit every day, let your body adjust, build it up ā and just pat yourself on the back for that. Itās about the accumulation over time with fitness, sticking with it.ā
Hampshire-born Black, who competed as an individual 400m runner and in the menās 4x400m relay, retired at the end of the Nineties.
The adjustment can be notoriously difficult for pro athletes and sportspeople when the intense regimes and targets theyāve built their lives around for years suddenly fall away. Black is grateful that for him it āwas fineā.
āThe day I retired, the drive and desire to set new physical challenges disappeared. A lot of former professional athletes keep that level up because they love that adrenalin rush. I donāt have that. Iām not somebody who needs to take on a big physical challenge.ā
Instead, he seized the opportunity to do things he hadnāt been able to while competing, like tennis, skiing and playing lots of football (āI wasnāt able to play when I was an athlete because I just couldnāt risk itā) as well as TV appearances, motivational speaking and launching his home fitness equipment brand.
Black, who is married to Jules and lives in Guildford, Surrey, did eventually get back into running ā but weāre talking a half-hour āgentle jogā after dropping his twin sons, now 16, off at school.
āObviously like any parent, itās all based around the kids and work,ā quips Black, who also has a 21-year-old daughter. Often, heāll jog in the woods near their home:
āI donāt run on the roads anymore,ā Black notes, admitting his knees arenāt what they used to be.
It might be a far cry from his championship days, but movement is still a key part of his life, while ājust getting outsideā boosts his mental wellbeing.
āI need to get my heart rate up,ā he says. āIf I donāt manage to do that for a couple of days, I notice it. When I was an athlete, it was all about trying to run faster, but now itās more mental than physical for me.ā
That said, he has always been aware that we canāt ātake our health for grantedā.
At age 11, Black was diagnosed with a congenital heart condition (āI was born with a leaky heart valveā), which meant annual check-ups, always with a question mark over whether heād be told to stop running.
Thankfully in his case, it didnāt cause major problems or halt his career ā but it has given him a deep appreciation for respecting his body. Black also credits it for helping him adjust to retirement.
āI think a part of that is probably, subconsciously, Iāve always had my heart condition. Itās a weird thing ā it was always there and it didnāt stop me ā but I think when I stopped [competing], a part of me said, āYou just need to respect that nowā,ā he explains.
āExercise now is as important to me as it was when I was an athlete but for completely different reasons. Itās not about winning medals, itās about staying healthy.ā
This ethos runs through his business, Roger Black Fitness, too. The range, which specialises in exercise bikes, treadmills, rowers and cross trainers, was first sold through Argos from 2006.
But last year, Black launched the brandās own online shop and decided to embrace a more hands-on approach, managing it himself.
Heās relished the opportunity to connect with customers, many of whom are in their 40s, 50s, 60s and above.
āWe had an enquiry the other day from an 80-year-old lady ā and this is the bit of the business that I love ā saying, āIām looking at your treadmill but Iām 80 and Iāll need to put it away after using it and I donāt know if Iām too old to do thatā.
So I just did a little video and showed her what it takes [to fold and put away the treadmill] and gave her the option to choose whether it was too heavy for her. I love that we can answer those questions directly,ā Black enthuses.
One of his aims is to help make exercise more accessible ā and less intimidating ā for all age groups, particularly the more mature end of the market.
The industry is constantly evolving with new trends and class formats, but sometimes, isnāt there a lot to be said for keeping things simple?
ā100 percent,ā Black agrees. āI like to use the phrase āmovingā rather than āfitnessā. If we really have to nail down what weāre encouraging people to do, itās to move.
Whether weāre choosing to walk somewhere or get in the car, to take the stairs or get in the lift ā itās those little life choices we make.
āAnd the thing with exercise is, well itās the case for me anyway, it only really works when itās a habit and becomes part of your daily routine.
So, we take the kids to school then go for a run. A lot of people buy a folding bike and then while theyāre watching EastEnders, theyāll ride the bike. I think that is one of the big secrets⦠Weāre trying to keep it simple and effective.ā
Heās also a big believer that itās never too late to take those steps towards better fitness ā even if all youāre doing is walking on a treadmill: āYou need to make it easy for yourself. Treadmills arenāt just for running, you can walk. Itās about making that commitment.ā
Work aside, how does Black like to relax? āI mean, I run two businesses and have 16-year-old boys, so thereās not much relaxing,ā he says with a laugh.
āBut yes, finding that me-time is important. I play guitar, and I like to play chess. And in some ways the daily jog is a mindful experience. Exercise can become your me time.ā
For more information about the full range of Roger Black Fitness folding and stationary home fitness equipment, visit www.rogerblackfitness.com