Last updated on November 16th, 2023 at 08:00 PM
The revving engines of the Vegas Grand Prix set the stage for an important moment in the world of Formula 1.
TAG Heuer, an emblem of precision and excellence, announces the renewal of its enduring partnership with Oracle Red Bull Racing.
Since its inception in 2016, the partnership between TAG Heuer and Oracle Red Bull Racing has evolved into a powerful relationship.
Max Verstappen, who joined forces with TAG Heuer at the age of 18 when they partnered with the racing team, played a pivotal role in shaping this collaboration.
Over the years, they witnessed together his remarkable journey, observing his transition from a promising young talent to a seasoned champion at the age of 26, adding a profound layer of signification between the watchmaker and Oracle Red Bull Racing.
The connection between TAG Heuer and Oracle Red Bull Racing, having enjoyed numerous successful seasons together, is now set to strengthen their extraordinary collaboration, constructed upon years of shared passion and dedication.
As TAG Heuer extends its journey with Oracle Red Bull Racing, fans can look forward to exciting new experiences and activations that will immerse them in the world of Formula 1.
Throughout the years, TAG Heuer and Oracle Red Bull Racing have celebrated significant chapters in the annals of Formula 1.
These remarkable moments include iconic races like the revered Monaco Grand Prix, widely acknowledged as the crown jewel of the season.
Notably, the partnership reached new heights with the jubilant celebration of Max Verstappen’s driver championship title in Qatar and Oracle Red Bull Racing’s acquisition of their sixth Constructors’ trophy in Suzuka.
Since then, Verstappen has not stopped grabbing victories, marking each triumphant moment alongside Oracle Red Bull Racing.
Moreover, TAG Heuer and Oracle Red Bull Racing united to create an immersive pop-up experience in the vibrant setting of Singapore.
This collaboration was a testament to the passion and dedication they share with their fans, offering a glimpse into their worlds.
These milestones, marked by creativity and innovation, provide fans with an exclusive backstage pass to the inner workings of the sport, bringing them closer to the heart of Formula 1 and the remarkable lives of the drivers.
In perfect consonance with the core values of TAG Heuer and Oracle Red Bull Racing, this partnership symbolizes not only the quest for excellence but also their affection for the sport, cementing their status as champions.
On one hand, Oracle Red Bull Racing has brought an innovative and unconventional approach to the world of Formula 1.
The dynamic duo of Max Verstappen and Sergio Pérez represents an unmatched lineup of drivers who continually push their boundaries, securing victories like the iconic Monaco Grand Prix and championship titles.
On the other hand, TAG Heuer boasts a heritage and tradition spanning over 163 years as a Swiss watch manufacturer.
Their roots are deeply intertwined with the world of motor racing, with TAG Heuer lending its support to some of the greatest F1 teams, legendary drivers, and iconic circuits over the decades.
In a testament to the overwhelming success of their collaboration, the co-branded watches born out of the partnership between TAG Heuer and Oracle Red Bull Racing have become some of TAG Heuer’s bestsellers. These timepieces, such as the TAG Heuer Formula 1 x Oracle Red Bull Racing Special Edition, reflect the precision and performance synonymous with Formula 1 and stand as symbols of a thriving partnership. Fans worldwide have embraced these watches, solidifying the bond between the watchmaker and the racing team.
Frédéric Arnault, CEO of TAG Heuer, shares his excitement: “TAG Heuer is one of the most recognized and respected brands in all of Formula 1.
Over the last five decades, we have been involved with 14 Drivers’ World Championship crowns and 11 Constructors’ World Championship titles, so we are honoured to continue a partnership with the most dominant and inspiring force in the paddock, Oracle Red Bull Racing.
This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together, rooted in our joint passion for excellence and the constant pursuit of pushing the limits.
We look forward to supporting Max Verstappen and Sergio Pérez as they continue to rewrite the history books and create new timepieces for the global fan base of Oracle Red Bull Racing.”
Christian Horner, Team Principal of Oracle Red Bull Racing, added: “We are very proud to extend our partnership with TAG Heuer, one of the most credible and iconic brands in the world of Formula 1.
Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”
As the checkered flag waves on this remarkable announcement, it signifies a thrilling and harmonious partnership that encapsulates the spirit of innovation, precision, and a passion for Formula 1.
TAG Heuer and Oracle Red Bull Racing continue to set the standard of excellence in the sport, pushing the boundaries of what is achievable.