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NFL Launch – Origins: An NFL Collection

The National Football League (NFL) has today announced the international expansion of Origins: An NFL Collection with the upcoming merchandise collection in collaboration with London brands 37 LDN and Boys Get Sad Too.

Celebrating the upcoming NFL London Games 2022, the two brands will create capsule lines to include t-shirt and hoodie designs, inspired by London and its connection to NFL.

“Following the successful launch of Origins: An NFL Collection for Super Bowl LVI, we are working with our NFL U.K. team on taking our grassroots merchandise program overseas to help bring to life the NFL London Games,” said Salha Latif, Senior Director, International Consumer Products at the NFL.”

Origins represent a one-of-a-kind platform for exposure to brands and designers at the centre of culture and community and we look forward to bringing fans a new collection designed by 37 LDN and Boys Get Sad Too.”

The limited-edition collection celebrates the cultural richness and design talent in London. 37 LDN is an independent art brand, founded by Ocean Lewis and is home to a process of constant creative renewal and growth. 

Boys Get Sad Too is a clothing brand that began as a fundraiser for charity when founder Kyle Stanger realized there was a dangerous stigma surrounding mental health. Both London-based brands represent finding one’s purpose through art and design.

37 ocean lewis
Ocean Lewis, the founder of 37 LDN

Ocean Lewis, the founder of 37 LDN, said: “I am extremely excited for my brand 37LDN to be working with the NFL UK on their Origins Programme.

It’s refreshing to see an organisation like the NFL using its platform to spotlight aspiring brands. Our designs focus on the iconic jersey font and complexities of the NFL helmet – we hope you like them just as much as we do!”

Kyle Stanger, founder of Boys Get Sad Too, added: “It’s an amazing honour to be partnering with the NFL on the Origins programme.

Kyle stanger founder of boys get sad
Kyle Stanger, founder of Boys Get Sad Too

We’re delighted to see an organisation like the NFL help shine a spotlight and spread the message of our brand, Boys Get Sad Too. We hope our designs remind fans how important unity is both on and off the field.”

The collection, which will showcase the curators’ unique styles and backgrounds, was exclusively revealed at an NFL x GRM Daily partnership event at the Crypt at Saint Martin’s Field, London.

Produced by the Mitchell & Ness license with the NFL, the collection will be available for purchase at the NFL Shop at Tottenham Hotspur Stadium during the NFL London Games from Saturday 1 October until Sunday 9 October.

For more information and hours of operation for the NFL Shop please visit here.

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