White Ribbon UK announce that HerGameToo is supporting #TheGoal campaign for White Ribbon Day, 25th November.
This year, White Ribbon Day falls on the same week as the launch of the FIFA men’s World Cup. There is never a better time for us to focus on the good that can come from unifying and supporting one common cause.
#TheGoal brings men and boys together to think about how they can make a positive difference to achieve equality and safety for women and girls.
HerGameToo is a voluntary organisation run by female football fans, who are committed to fostering an ethos in football in which women are welcomed and respected equally.
The partnership brings together White Ribbon UK’s work with men and boys to promote gender equality to end violence against women, and HerGameToo’s focus on culture change to make sure football is equal, safe and enjoyable for women. Jointly, the organisations are calling on all football clubs, leagues and governing bodies to commit to eradicating cultures which lead to violence against women.
Anthea Sully, Chief Executive of White Ribbon UK shared, “We are delighted that HerGameToo is supporting #TheGoal for White Ribbon Day this year.
HerGameToo’s aims of fostering an ethos of equality in football start with men and boys who play, watch and support the game.
By addressing the root cause of inequality, men and boys can contribute to a positive culture change whereby women are safe and can enjoy football in the same way as men.”
#TheGoal is an excellent opportunity for White Ribbon UK to amplify everything HerGameToo has achieved with their engagement with football clubs at all levels through their successful Ambassador and education programmes.
Emily Drakeley, one of the founders of HerGameToo, explained, “We are so pleased to be partnering with White Ribbon UK. Their direct aims through education and support follow a similar route we want to achieve with our audience.
The support and guidance they can foster with us will massively benefit those who follow our campaign.”
#TheGoal will run throughout the 16 days of activism against gender-based violence up until the end of the FIFA men’s World Cup tournament on 18th December.