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247 by Represent x Everlast: Boxing Capsule Collection Fuses Heritage with Contemporary Style

Conor Benn in gym

Represent, a UK-based fashion brand, is set to release a new capsule collection in collaboration with Everlast, the iconic boxing brand, as part of its 247 Boxing range.

This collection, launching on May 15, 2024, merges Everlast’s boxing heritage with Represent’s contemporary aesthetic, offering a unique selection of 24 pieces that cater to lifestyle-focused fashion enthusiasts.

Conor Benn in gym

The collection features eight collaborative pieces that draw inspiration from Everlast’s rich history in boxing, interwoven with Represent’s distinct 247 fits, fabrics, and style.

The campaign features the renowned UK welterweight boxer and Everlast athlete, Conor Benn, adding authenticity and a sense of heritage to the collection.

Among the highlights, the new heavyweight fleece jersey is used for hoodies and t-shirts, providing a boxy fit and cropped body compared to previous 247 staples.

The hoodies are designed with a self-fabric drawcord, echoing a vintage style. Both hoodies and sweaters are available in pigment-washed hues of black, brown, and pewter grey, offering a classic yet modern aesthetic.

Conor Benn in gym

The t-shirts and tank tops maintain the slightly oversized fit seen in earlier collections, with unique graphic prints such as the Represent 247 Gymnasium cracked style graphic and the 247 Training Camp puff print graphic.

A new addition is the boxing glove graphic on the 247 Training Camp style. The t-shirts are made from 100% cotton, emphasizing comfort and lifestyle rather than performance.

Represent introduces a new short style inspired by traditional boxing shorts, as well as a track set that includes a track jacket and track shorts.

These pieces further emphasize the collection’s lifestyle focus while maintaining functionality and quality.

The launch of this collection will be celebrated with boxing-inspired workout classes at FLANNELS X, where the collection will be exclusively available in-store from May 11, 2024.

The online launch follows shortly after, with the collection available on FLANNELS.COM from May 13, and on REPRESENTCLO.COM from May 15 at 8 pm.

Overall, the Represent 247 Boxing x Everlast collection represents a harmonious blend of traditional boxing influences and contemporary fashion, appealing to both boxing fans and fashion enthusiasts alike.