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Pelotan Welcomes Kristian Blummenfelt and Gustav Iden as Athlete Investors Amid U.S. Market Expansion

Pelotan Rider

In the fiercely competitive world of endurance sports, where milliseconds can separate champions from challengers, athletes must consider every detail to gain an edge.

One of the most critical aspects of performance, often overlooked, is sun protection. This is where Pelotan, a high-performance sunscreen brand, has been making waves.

Founded with the purpose of safeguarding athletes from the sun’s harmful rays, Pelotan has quickly become the go-to choice for athletes worldwide.

Their products are engineered to endure the demands of endurance sports—lightweight, sweat-resistant, and designed to provide long-lasting protection.

From Olympic champions to IRONMAN World Champions, Pelotan is trusted by athletes who push their limits under the sun.

Recently, Pelotan announced a groundbreaking partnership with two titans of triathlon: Kristian Blummenfelt and Gustav Iden.

Both athletes bring an impressive array of achievements to the table, including Olympic and IRONMAN World Championships.

Beyond their sporting prowess, Blummenfelt and Iden are passionate advocates for sun safety, making them ideal ambassadors for Pelotan.

Blummenfelt said, “As athletes who spend countless hours training and competing outdoors, sun protection is crucial.

Pelotan’s high-performance sunscreen has been a game-changer for us, providing reliable protection without compromising our performance.

We’re excited to invest in a brand that shares our commitment to excellence and athlete well-being, especially as Pelotan prepares to enter the U.S. market.”

Iden added, “Pelotan’s focus on creating products specifically for athletes aligns perfectly with our needs.

Their innovative formulas ensure we stay protected even during the most intense training sessions and races.

We’re proud to support and invest in a brand that truly understands the demands of our sport and is now poised to make a significant impact in the U.S. like it has in Europe.”

Pelotan’s CEO, Tom Austen, expressed enthusiasm about the partnership and the upcoming investment round: “Having Kristian and Gustav as athlete investors is a significant milestone for Pelotan.

Their endorsement and investment validate our mission to deliver superior sun protection products tailored for athletes and, ultimately, protect every athlete from the sun.

Kristian and Gustav are synonymous with peak-performance and considering every detail in the pursuit of their goals – so their confidence in Pelotan is telling.

As we begin to raise our first external investment to expand into the U.S. market, their involvement will be instrumental in our growth and innovation efforts.”

Pelotan’s entry into the U.S. market marks a new chapter in their mission to protect athletes worldwide.

For more information on Pelotan and their innovative sun protection products, visit