Luxury fitness underwear brand JUST FIT, Launches World’s Most Technical Day-To-Workout Bra

 

The underwear brand that pushes the boundaries of science and innovation, has recently launched the SKYLUXE 3D Low Impact Sports Bra.

The game-changing SKYLUXE 3D Low Impact Sports Bra is one of the world’s most technical Day-to-Workout sports bras.  It is the first of its kind with Just FIT being able to lead the way in luxury sports lingerie by utilising pioneering engineering to make its apparel.  

Using patented technology to act like a flexible exoskeleton to provide beautiful, velvety architecture and much needed gentle support, flocked silicone assume the function of an underwire and stretchy elastic in this completely seamless Day-to-Workout bra.

Super soft, pliable and with adjustable straps and padded hook and eyes for complete comfort, luxury polyamide fabrics complete the SKYLUXE 3D Low Impact Sports Bra. It is perfect for under smart work clothes and for yoga, pilates, barre, ballet and other low impact activities.

The SKYLUXE 3D Low Impact Sports Bra can be found online and exclusively at celebrity barre and fitness studio, DEFINE London, in Fitzrovia, London.

Commenting on its versatility, celebrity fitness instructor and dancer, and founder of DEFINE London, Ashley Verma, said, “I love the new SKYLUXE 3D sports bra. It’s super comfortable to teach in. I love that it’s supportive but not constrictive. I work long crazy hours and this sports bra comfortably gets me through the day."

Just FIT’s founder, Celestine Cheong, said of its launch at DEFINE London: “Qualitative sports undergarments need to do three things. The first is that they are reliably functional. The second is that they are inherently comfortable. The third, they are aesthetically pleasing to all. The SKYLUXE 3D Low Impact Sports Bra does all of this.”

Launched in a mesmerising black and white design, the SKYLUXE 3D Low Impact Sports Bra features as one part of Just FIT’s capsule collection of high-tech seamless, comfortable and intelligent under garments for women who want it all – fashion for a work environment as well as performance for exercising in.

The SKYLUXE 3D Low Impact Sports Bra is currently available to women in sizes:

  • XS (32A – also fits across sister sizing 30B, 34AA)

  • S (34B – also fits across sister sizing 30D, 32C, 36A)

  • S/M (34D – also fits across sister sizing 32DD, 36C)

  • M 36C – also fits across sister sizing 32DD, 38B

  • M/L 38C – also fits across sister sizing 36D, 40B

Just FIT’s developers have invested years fine-tuning its athletic designs with its technology partners, who also conduct textile research for retail giants Adidas, Hanro and Wolford.

Founded by international athlete, Celestine Cheong, Just FIT is the first underwear company to use space certified technology for heat and moisture control and SensElast®, a form of elastomeric coating and bonding for a seamless and velvet finish.

The success of the brand’s craftsmanship has seen the label’s garments worn at the 2016 Rio Olympics, by England, Scotland and Canadian Rugby representatives, Team GB Hockey and England Touch Association’s women’s teams.

Other specific cup size measurements for the SKYLUXE 3D Low Impact Sports Bra intend to be added to the capsule collection in 2019.

The capsule collection comprises of a Thong, Bikini and Boyshort, available in Midnight Black, Tiffany Blue and Caramelo – a colour specifically requested by dancers and those wishing to pair a nude or invisible shade under their workout, office and white clothing.

Retail prices for the SKYLUXE 3D Low Impact Sports Bra start at £89.

For more information please visit www.justfitwear.com

Follow Just Fit on Instagram @justfitwear for more product updates.

 

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