Wagamama Welcomes #Manga To London


wagamama is celebrating the inspirational London exhibition of Japanese art known as manga with a special collaboration.

The pan Asian restaurant has partnered with the British Museum to celebrate the Citi Exhibition Manga, the largest exhibition of manga artwork to be held outside of Japan, with a series of distinctive placemats.

Each placemat features exclusive illustrations from the popular British Museum show which explores the fantastic world of manga where Japanese art and storytelling collide. 

Originating in Japan and filled with action, adventure and mystery, manga has long pushed creative and cultural boundaries. 

Manga are comics or graphic novels originally created in Japan, conforming to a style developed in Japan in the late 19th century. They have a long and complex pre-history in earlier Japanese art.  

Since then, however, the medium has evolved to become a form of immersive story telling with unique characters and embracing universal issues. A multi-billion-pound business that embraces anime and gaming, manga is a global phenomenon that has forged a new international visual language. 

wagamama at their Holborn, Covent Garden and Great Marlborough Street restaurants will showcase the placemats featuring exclusive illustrations from the British Museum exhibition. 

These restaurants will also give one lucky guest the chance to win a private curator led tour of the exhibition plus a one-night stay at a five star London hotel and dinner for two at wagamama. Guests have until July 30to visit the restaurants and enter the competition by taking a picture of their dish and manga placemat and posting on instagram.

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Sita Dobbs, Regional Marketing Manager at wagamama said: “We love to bring new and exciting initiatives to our restaurants and can’t wait to welcome manga for our guests to enjoy. 

“Here at wagamama we want to nourish our guests both in mind and body. We not only pride ourselves on culinary innovation, but also our ties to Japan and what better way to celebrate than this partnership with the British Museum. The museum is such an incredible and respected institution and we’re honoured to bring the exhibition to life in London.”

Nicole Rousmaniere IFAC Handa Curator of Japanese Art and curator of this exhibition at the British Museum said: “The Citi exhibition Manga brings to life the art of manga, looking at how it emerged in Japan and grew to be a worldwide cultural phenomenon. It explores manga’s enduring appeal and cultural crossover, showcasing original Japanese manga and its enormous influence, from anime to gaming to ‘cosplay’ performance art. I am delighted we are collaborating with Wagamama to spread the word about manga to even more people.” 

The Citi Exhibition Manga runs until August 26, 2019. For more details go to www.britishmuseum.org/manga

July Edition

July Edition