Menu Close

British Professional Golfer Tommy Fleetwood Becomes Tag Heuer’s Latest Brand Ambassador

The 29-year old Englishman has achieved international success as a five-time European Tour Winner and a member of 2018’s victorious European Ryder Cup Team.

As the face of the TAG Heuer Connected watch Golf edition, Tommy will represent the  luxury smartwatch and will be working closely with the TAG Heuer Connected team’s software engineers in Paris and lending his professional expertise to further develop the already best-in-class TAG Heuer Golf app and enhance the overall player experience of the app. 

Fleetwood claimed his first European Tour title in 2013 at the Johnnie Walker Championship at  Gleneagles, and finished in the top 50 on the Race to Dubai for four consecutive seasons before landing his second title at the Abu Dhabi HSBC Championship in 2017.

That proved to be a breakthrough  season, as Fleetwood also won the prestigious French Open title and joined golf’s elite by ascending  to the top ten on the Official World Golf Ranking and finishing the year as Europe’s Number One player. 

Fleetwood received the Seve Ballesteros Award (formerly the Players’ Player of the Year Award) in  recognition of his remarkable achievements.  

He successfully defended his Abu Dhabi HSBC Championship title in 2018 and was then runner-up  in the US Open Championship at Shinnecock Hills where he posted a final round 63 – the equal lowest round ever recorded in a US Open and tied-second lowest score in the history of all four  Major Championships.  

Fleetwood made a record-breaking Ryder Cup debut at Le Golf National in France in September of 2018, as he and his great friend Francesco Molinari became the first European partnership to win four matches out of four over two glorious days in Paris.

Fleetwood and Molinari, or Moliwood as they  became affectionately known, were the foundations for Team Europe’s unforgettable 17½-10½ victory  over the USA.  

At the end of 2019, Fleetwood captured the Nedbank Challenge at Sun City in South Africa. One of the European Tour’s most prestigious events, the Nedbank Challenge has long been called ‘Africa’s Major’ due to the difficulty of the golf course at the Gary Player Country Club and the consistently world-class  field of players the tournament attracts. 

The TAG Heuer Connected Golf Edition 

Perfect for golfers who wish to take their game to the next level 

Tommy Fleetwood will work closely with TAG Heuer on new and exciting developments to the leading TAG Heuer Golf app which has become the trusted companion of over 200 000 active users since its launch in  2019.

Packed with features designed to help golfers master their knowledge of any course, including 3D  mapping, distance to hazards, shot tracking, scorecards, pro stats and the new Driving Zone feature, it  has been created to support players at any level who want to raise their game.

The TAG Heuer Golf app is  optimized for use with the TAG Heuer Connected and TAG Heuer Connected Golf Edition. Together with  the TAG Heuer Sport app, the broad range of connected services offered by Wear OS by Google™ and a variety of stylish accessories, it is the ultimate companion, both on and off the golf course.  

The TAG Heuer Connected Golf Edition was designed and developed entirely in-house by an expert  team led by TAG Heuer’s CEO Frédéric Arnault, who is excited about his brand’s new partnership with Tommy Fleetwood. He says, “With its ability to enhance any player’s game, the TAG Heuer Connected  Golf Edition has already established itself as a game changer in the golfing community and beyond. 

We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our  watch and we wish him a very successful season ahead.

We are also looking forward to working with him to take the app even further, and help players refine their strategies, improve their accuracy and  remove the guesswork so they can focus on enjoying the game.” 

Tommy Fleetwood: “I’m thrilled to be joining the TAG Heuer Family and very proud to have been  chosen as the ambassador of the TAG Heuer Connected watch and golf app.

This timepiece is both  technologically impressive with its advanced easy-to-use features and a true style statement that will  stand out on and off the course.” 

Golf and watchmaking: a natural partnership 

There’s a powerful connection between watchmaking and golf. As any golfer will testify, whether  players are on the fairways, in the rough or on the greens, they have to consider every shot.

Power and  precision are factors, of course, but the difference between a good shot and a great one is in the detail. The smallest adjustment can keep the ball out of a sand trap and on line toward the hole.

The same can  be said for watchmaking: every day, TAG Heuer’s designers and watchmakers are laser-focused on the painstaking details that affect a watch’s precision and performance.

Tommy Fleetwood is the perfect interface between a game that is both physically and mentally demanding and a brand committed to creating tools that will help every golfer – at every level – improve their game enjoy the daily benefits of the ultimate Connected watch. 

Global Health, Fitness and Sports Bulletin

Get the latest health, fitness and sports news and releases as and when they are announced! 

By signing up for a Sustain Health Magazine Newsletter, you agree to our Terms and Conditions and our Privacy Policy.

Leave a Reply