Skechers GO RUN Razor 3 Hyper Named Gear of the Year by Runner’s World
The Skechers GO RUN Razor 3 Hyper™ performance training shoe takes Runner’s World top honor as it’s awarded “Gear of the Year” in its September/October 2019 issue. Featuring the innovative Skechers-developed Hyper Burst™ midsole foam, the shoe was previously named “Editors’ Choice” in a Runner’s World cover story earlier this year.
Runner’s World editors awarded the Skechers GO RUN Razor 3 Hyper because of its innovative new midsole and performance that ranked highly among wear-testers. It also stood out by offering responsive cushioning that felt protective for such a lightweight shoe. Products that earn the “Gear of the Year” award are selected from the past year’s “Editors’ Choice” winners and rank at the top not only in on-the-road testing, but also in measurements at the magazine’s shoe lab, as well as in delivering excellent value for the runner.
“It’s been an incredible year for our Hyper Burst performance running shoes,” said Michael Greenberg, president of Skechers. “Runner’s World naming the Skechers GO RUN Razor 3 Hyper an ‘Editors’ Choice’ in the Spring marked a new era for our Performance Division, but to be back in the magazine as best of the best on the ‘Gear of the Year’ list is a true honor. Our team of designers introduced a groundbreaking evolution with Hyper Burst, which is now found in a range of styles throughout our collection. This recognition serves as a reminder that every type of runner can turn to Skechers for shoes that are lightweight, while still offering the comfort and support they desire.”
Introduced by the Skechers Performance Division in November 2018, the foundation of the 6.4 oz. Skechers GO RUN Razor 3 Hyper is the Hyper Burst midsole, which is made using a “super critical™” foaming process to create spherically-shaped cells in tight format. It is the lightest and most resilient midsole foam that Skechers Performance has offered to date. The unique irregular cell structure is unlike most other EVA foams on the market today.
The style also features a durable, translucent engineered monomesh upper that ensures support and breathability, plus strategically-placed rubber on the outsole for durability and traction. A seamless upper construction helps enhance comfort, while the signature M-Strike technology helps promote a midfoot strike for greater efficiency in every stride. It’s a versatile fast trainer or race-day shoe.
Styles featuring Hyper Burst have been consistently earning awards this year. Outside named Skechers GO RUN 7 Hyper™ “Gear of the Year” for the road running category in its Summer 2019 Buyer’s Guide. And Skechers made a big impression at the Outdoor Retailer 2019 show with their upcoming road running shoe—Skechers GO RUN Maxroad 4 Hyper™—earning two editorial awards, “Best of Outdoor Retailer” award by Shape magazine, as well as “Editors’ Choice Outdoor Retailer” by Runner’s World.
The Skechers Performance division was established when Meb Keflezighi wore the first model of Skechers GO RUN in 2012, and the collection has earned respect throughout the running world and won numerous awards within the footwear industry. Skechers Elite runner Edward Cheserek trains, races and has won numerous events in products featuring the new Hyper Burst midsole.
The Skechers GO RUN collection for men and women is available at Skechers retail stores and skechers.com, as well as select retail partners.