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Fitness Lifestyle

The Top 20 Most Popular and Highest Earning Fitness Channels on YouTube

By David Saunders | UPDATED: 11:28, 24 March 2020

With people around the world being urged to stay at home and self-isolate, it’s never been more pressing to consider how to maintain fitness (of the body and mind) without the help of a gym, PT or local Pilates class.

In fact, in the past 30 days, 142,340 people in the UK have searched “home workout” – and other keyword variations on the topic of staying fit at home – on Google.

It’s likely many of us will turn to video tutorials on YouTube to guide us because:

  1. They’re free to watch

  2. Easy to load up in any room there’s Wi-Fi

  3. They offer huge variety – from free-flowing yoga, to boxing and bootcamps 

And, new research from golfsupport.com has found if you are brave (and fit) enough, you can earn a pretty penny by starting a channel and flexing your muscles on the platform too*. Check out the following research for workout and money-making inspiration:

The Top 20 Most Popular and Highest Earning Fitness Channels on YouTube:

Screenshot2020 03 23at20. 04. 18


It’s clear the POPSUGAR FITNESS YouTube channel is leaps and bounds ahead of others in the game. Each month, it is projected that this channel rakes in £162,387 from ads and merchandise.

In second place is UK-based MattDoesFitness (£155,906), followed by Germany’s Calisthenicmovement (£108,545) in third place.

While channels like Fitness Blender and The Fitness Marshall also make the top 5, at £105,163 and £90,364 respectively.

Comparatively, fitness YouTube channels such as India’s Nikhil Nautiyal Fitness (£5,570), Tiger Fitness (£4,907) and Abhinav Mahajan (£2,828) rake in much less. 



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