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Fitness Lifestyle

The Top 20 Most Popular and Highest Earning Fitness Channels on YouTube


Last updated on April 24th, 2021 at 08:33 PM

By David Saunders | UPDATED: 11:28, 24 March 2020

With people around the world being urged to stay at home and self-isolate, it’s never been more pressing to consider how to maintain fitness (of the body and mind) without the help of a gym, PT or local Pilates class.

In fact, in the past 30 days, 142,340 people in the UK have searched “home workout” – and other keyword variations on the topic of staying fit at home – on Google.

It’s likely many of us will turn to video tutorials on YouTube to guide us because:

  1. They’re free to watch

  2. Easy to load up in any room there’s Wi-Fi

  3. They offer huge variety – from free-flowing yoga, to boxing and bootcamps 

And, new research from has found if you are brave (and fit) enough, you can earn a pretty penny by starting a channel and flexing your muscles on the platform too*. Check out the following research for workout and money-making inspiration:

The Top 20 Most Popular and Highest Earning Fitness Channels on YouTube:


It’s clear the POPSUGAR FITNESS YouTube channel is leaps and bounds ahead of others in the game. Each month, it is projected that this channel rakes in £162,387 from ads and merchandise.

In second place is UK-based MattDoesFitness (£155,906), followed by Germany’s Calisthenicmovement (£108,545) in third place.

While channels like Fitness Blender and The Fitness Marshall also make the top 5, at £105,163 and £90,364 respectively.

Comparatively, fitness YouTube channels such as India’s Nikhil Nautiyal Fitness (£5,570), Tiger Fitness (£4,907) and Abhinav Mahajan (£2,828) rake in much less.