MoreYoga to open 25 more sites in 2019


London’s largest boutique Yoga brand, MoreYoga has opened a new studio in Woolwich and is set to open four more by the end of March. Three of the new studios will be standalone boutiques in Balham, Hackney and Croydon, whilst one will be in Partnership with Everyone Active.

The studio with Everyone Active will open at Westway Sports & Fitness Centre, near Latimer Road and is a sign of the brand’s ongoing success with the leisure operator. Since starting the partnership in October 2018, classes at Marshall street Leisure Centre have been at full capacity week in, week out. This success will see MoreYoga open more studios in partnership with Everyone Active over the next six months in Bayswater, Victoria and Elephant & Castle. 

Talking about the partnership, Regional Director Duncan Jefford says; “Over the past few years, the number of consumers opting into memberships at boutique studios has risen by 70%. As a forward-thinking operator, we’ve partnered, we’ve partnered with MoreYoga to that boutique atmosphere in the Yoga studios in our leisure centres. So far, that partnership is proving extremely successful, bringing significant benefits to both parties as classes have been full capacity each week. The model clearly works, and we look forward to extending the partnership to more of our centres this year.” 

“The London fitness scene is showing no signs of slowing down, with more people wanting affordable and accessible fitness studios. In a city where Yoga classes can cost up to £30 per session, we are pleased that we can offer customers an option of under £10 per use.” Says Shamir Sidhu, CEO of MoreYoga. “Our ambition is to bring quality, affordable Yoga to everyone and we are pleased that the partnership with Everyone Active is going from strength to strength alongside our plans to open more individual studios.