lululemon Opens its First Store in the Netherlands
Housed behind a façade, featuring heritage stained glass windows, the new space showcases the brand’s men’s and women’s collections, as well as a dedicated first-floor community area and studio. Tucked away behind the building is a garden where guests are invited to pause, reflect and connect.
To mark lululemon’s arrival in Amsterdam, over 350 yogis were led in a powerful practice by global yoga ambassador Baron Baptiste in the atmospheric surroundings of the Het Scheepvaartmuseum.
Building on the relationships nurtured at the previous lululemon showroom, the store will be a hub for the local community. A team of passionate educators are on hand to support guests discover the newest studio openings, best running routes, and food destinations in the local area. Complimentary weekly yoga and fitness classes in the top-floor studio will be led by local ambassadors - for information on the ongoing program of classes and events, follow @lululemonAmsterdam on Facebook.