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Liverpool FC Unveil New Global Partnership And Official Wi-Fi Provider Extreme Networks

Liverpool FC has agreed on a new multi-year global partnership deal with Extreme Networks, which sees the global company become the club’s official Wi-Fi Solutions Partner.

As a part of the agreement, Extreme will fit Anfield Stadium with Extreme Wi-Fi 6E access points, which will deliver the latest generation of wireless connectivity, and enable fans to take advantage of the club’s innovative digital offerings, including mobile ticketing and membership rewards. It will also provide the club with the infrastructure to roll out pioneering and immersive new services like AR/VR in the future. 

With ExtremeAnalytics, LFC will gain real-time data, including fan foot traffic and app usage across the stadium. It will also allow the club to identify the points in games when fans are most digitally engaged.

These insights will inform data-driven decisions, and help deliver more personalised fan experiences while improving operational efficiencies on match days.   

The wireless network will be managed by ExtremeCloud™ IQ, which helps stadium officials monitor and control Wi-Fi capacity and efficiency, configure devices and gain visibility into real-time analytics.

This will help the club streamline management and performance of the network and scale IT operations within Anfield stadium.

Drew Crisp, senior vice president of digital, Liverpool FC, said: “We’re delighted to be teaming up with Extreme to deliver outstanding in-stadium connectivity and analytics.

“This deal will provide supporters with the latest generation of wireless connectivity and enable them to take full advantage of our best-in-class digital offerings while visiting Anfield.

“Our home stadium is renowned for its storied history and Extreme will enable us to improve the digital fan experience in the ground, while also providing the critical insights we need to keep innovating and improving digital journeys for our fans.”

Norman Rice, Chief Operating Officer, Extreme Networks, said: “Connectivity is the foundation of next-generation mobile services like biometrics, interactive stadium apps and on-demand concessions at large venues.

“In a stadium like Anfield, which houses 54,000 fans, Extreme will provide next-generation wireless connectivity and deliver a goldmine of network insights that will help Liverpool Football Club better understand its fanbase, unlock new revenue streams and improve overall matchday operations.

“We’re proud to play such a pivotal role in the ongoing development of one of the most loved sports organisations in the world.”

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