Kids Can “Play 60” For A Chance To Win The Ultimate Celebration Of The NFL's 100th Season


The NFL PLAY 60 Super Bowl Contest presented by Danimals®, gives kids ages 6-12 the chance to win the ultimate Super Bowl LIV gameday experience and be named the official NFL PLAY 60 Super Kid.

With a commitment to getting active for 60 minutes a day, the NFL PLAY 60 Super Kid will earn the opportunity to 'kick off' Super Bowl LIV and the ultimate celebration of the NFL's 100th season by handing the game ball to an official on the field at Hard Rock Stadium in Miami, Florida on Feb. 2, 2020.

Beginning today, Sept. 12, parents and legal guardians of kids ages 6 to 12 can submit a video of their child answering why they should be this year's NFL PLAY 60 Super Kid at

The winner will receive a one-of-a-kind Super Bowl LIV gameday experience and will have the opportunity to participate in other exclusive Super Bowl week events, including: NFL Experience – the epicenter for fans in Miami during Super Bowl week, Super Bowl Opening Night Fueled by Gatorade and NFL Honors.

The 13th annual NFL PLAY 60 Super Bowl Contest presented by Danimals® is part of NFL PLAY 60, which encourages kids across the country to get active for 60 minutes a day.

For more information on the NFL PLAY 60 Super Bowl Contest presented by Danimals® or to enter the contest, visit  No purchase necessary to enter or win. Contest submission period ends on Oct. 23.  Kids can also get involved in NFL PLAY 60 in-school programming and learn ways to rally communities to get active and healthy at

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About NFL PLAY 60:

NFL PLAY 60: NFL PLAY 60 is the League's national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements. The NFL and its clubs have supported programs in over 73,000 schools and constructed more than 265 youth fitness zones nationwide—giving more than 38 million children an opportunity to boost their physical activity levels. Visit for more information.

About Danimals®:

Danimals® Kids' Yogurt & Smoothies provide parents with easy, fun and nutritious choices that kids like. At Danimals®, we believe having fun should be the simplest thing in the world and giving your kids the products they love should be an easy choice. Danimals® is a good source of Calcium and Vitamin D, contains no artificial colors or flavors and no high fructose corn syrup and is a great tasting snack for kids. Danimals® Smoothies and nonfat yogurts are now Non-GMO Project verified! Danimals® can be found in the dairy aisle of food stores nationwide.

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