By David Saunders, Health Editor | UPDATED: 08:28, 08 July 2020
The blurring of lines between fashion, music, fitness and health means that traditional output from nutritional supplement companies (muscle men, beach bodies and one-size-fits-all approaches) is failing to connect with modern consumers.
Why Fit In When You Can Stand Out?
Innermost’s powerful new campaign – Be Bold, Be Bright, Be Different – represents something current and relevant.
When you challenge convention, defy average and pursue your passion, great things can happen; why fit in when you can stand out? Innermost believes in embracing culture, equality, fitness and health. Everyone’s different and so are each of their products. It’s what’s inside that matters.
Founder Shivraj Bassi says, “We want to embrace culture, equality and diversity through health and fitness, and push back on tired stereotypes. Our brand refresh and new campaign does that by celebrating the bold, the bright and the different.”
Innermost’s products are stocked in many leading fitness studios both across the UK and internationally, and are also available online through their new website.
A classic challenger brand, Innermost demonstrates innovation and expertise alongside a desire to challenge convention and cater to the needs of an under-served public.
Join The Circle