Hit the Ground Running: lululemon launches Enlite Hydraffinity Vest
Developed over two years, lululemon’s new Enlite Hydraffinity Vest merges convenient run-ready hydration with the optimal support of a high-performance bra. The vest’s innovative design is guided by lululemon’s product development lens, the “Science of Feel”, and employs the same research-based insights that informed the development of the Enlite Bra (launched in 2017).
The Enlite Hydraffinity Vest is designed specifically for women’s breast movement management needs and created with an understanding of how women want to feel in their bras without compromising comfort, performance or aesthetics. It is engineered with a back pocket that holds a 1.5L reservoir for quick-sip hydration and streamlined storage, the vest and can be layered over any fitted top and/or bra to give you the elevated support you need.
The Enlite Hydraffinity Vest is constructed with Ultralu™, a supportive, sweat-wicking, breathable technical fabric that fits like a second skin and maintains its shape throughout the day and post-sweat activities. Close-to-body design applies key learnings from biomechanical testing measuring gait to allow you to run naturally and unlock performance potential. Cross straps balance movement between breasts and the hydration reservoir, while side and strap adjustability accommodate a cross section of sizes and shapes.
The vest’s three-dimensional cups support encapsulated movement management for breasts, and a specially-constructed mesh perforation pattern softens bounce and adds breathability. Ultrasonic and taped seams create a comprehensive, low-profile bonded construction and minimize chafing, and zippered front makes for quick and easy layering and removal post-sweat. Strategically-placed pockets in both the front and back of the vest offer secure and convenient storage and include a zippered pocket for gels, cards or keys. Hit the pavement day and night with subtle front and back reflectivity for additional visibility day and night.
lululemon’s Enlite Hydraffinity Vest ($178 USD) will be available globally in-stores and online starting April 2, 2019 in sizes small, medium and large.