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10 Food and Drink Products Questioned Most, When Thinking About Going Vegan

By David Saunders | UPDATED: 06:28, 22 January 2020

With Veganuary in full swing, Chewsy analysed Google search terms and conducted a survey to find what the general public think about “going vegan.”

Is Honey Vegan? 10 food and drink products Brits’ question most, when thinking about going vegan:

Chewsy inputted “vegan” and selected “questions” in the keyword analytics section of online visibility and marketing tool SEM Rush, to find the 10 most common searches:

10MOSTQUESTIONEDFOOD3ADRINKPRODUCTS

The data reveals honey is the most-questioned food when it comes to going vegan. In fact, 9,200 people ask Google “is honey vegan?” on average every month. The next two most popular searches are Quorn (7,320) and Oreos (6,600.)

SURVEY RESULTS (completed by 3,446 participants.)

Of the 10 food and drink products Brits’ question most, Brits would find the following 5 items hardest to give up:

  1. Eggs 

  2. Dark Chocolate 

  3. Honey 

  4. Avocado 

  5. Coke 

More key findings from the survey:

14% of Brits are participating in Veganuary this year (86% are not)

31% of Brits have participated in Veganuary, or trialled going vegan, at some point (69% have not)

Those that have participated in Veganuary, or trialled going vegan, gave the following six reasons as to why they did it:

  1. To help save the planet (53%)

  2. To help save animals (50%)

  3. To “better” my diet (32%)

  4. To challenge myself (29%)

  5. To lose weight (12%)

  6. Because friends/family did (6%)

Would alcohol play a part in whether you decide to go vegan or not?

15% yes 85% no

Wouldalcoholplayapartinwhetheryoudecidetogoveganornot3F

Would snacks, like sweets, play a part in whether you decide to go vegan or not?

43% yes 57% no

MOSTQUESTIONEDVEGANSWEETS

“Do you feel pressure to go vegan, or to at least eat less meat?”: 

50% said yes

50% said no

Finally, when asked “which of the following would make you NOT want to go vegan the most?” Brits answered:

  1. It makes going out to eat more difficult (26%)

  2. I’m worried it will make me ill/I wouldn’t get enough nutrients (22%)

  3. I can’t resist meat (21%)

  4. Vegan food is too expensive (18%)

  5. I don’t think it will make a big enough environmental impact (6%)

  6. I don’t want to be part of something seen as a “trend” (6%).


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