By David Saunders | UPDATED: 14:42, 02 December 2019
This year, the likes of CBD oil, rowing workouts and wellness retreats dominated the wellness landscape, but what does the world of wellness have in store for 2020?
In the last five years, the health and wellness market in the UK has increased by 18%, rising from £17bn to £21bn.
Below, the leading health and wellness booking app, MINDBODY reveals the five trends worth trying in 2020.
1. Holistic Training
The holistic approach to training takes everything into account including your physical, mental, and emotional health. In short, you place priority on your diet and lifestyle factors as well as your exercise routine.
Today, the fitness industry has shifted its focus from the overall appearance of our bodies to our wellbeing and mental health. In fact, according to MINDBODY research one in three UK men now join the gym to build muscle but continue to attend for the benefit of their mental health. What’s more, facilities dedicated solely to wellness are also on the rise. For example, Mindset integrates mindfulness into their product offering which is promoted throughout each session to help transform both the mindset and overall wellbeing of attendees.
So, if you’re looking to change your fitness routine in the new year, contemplate taking a more holistic approach. Consider yoga or meditation to help minimise physical and emotional stress or try new activities and meet new people to balance your lifestyle. Also look to incorporate more healthy, nutritious foods into your diet. You’ll soon notice a difference in both your emotional and physical health.
2. Boutique Fitness outside of the Capital
Boutique fitness is on the rise! Boutique studios tend to specialise in a particular type of fitness (such as yoga, functional training, or high-intensity interval training) and are often more intimate than traditional gyms and fitness centres, with a greater focus on group exercise.
It’s no secret London has always led the way when it comes to the adoption of the fitness industry and is often the first city to introduce new facilities, classes and the like. However, according to the latest usage data from MINDBODY, outside of London a huge 119,567 bookings were made each month, Manchester booked the highest number of classes outside of the capital – over 10,700 (up 3,000 from the start of the year), followed by Birmingham (8,706), Glasgow (5,900), Bristol (4,616) and Reading (3,987). It’s very clear fitness is vastly spreading outside of the capital, with cities such as Manchester, Birmingham and Glasgow now home to boutique studios.
What’s more, UK gym-goers are also prepared to pay 20% more for this premium fitness service4, so the consumer demand points towards further growth in 2020 and beyond.
3. On Demand Fitness
Home-based workouts started to become popular in 2018 and are seeing increased attention and popularity, so they will likely be a prominent trend in 2020. The likes of Peloton, BoxVR and Fiit allow people to live-stream workouts from the comfort of their home. Moreover, platforms such as YouTube also offer people free, home-based workouts with and without equipment.
Working out from home has multiple benefits such as convenience and privacy, plus it can help to save both time and money. However, the community aspect of in-studio workouts remains a top driver for gym attendance. MINDBODY research found that half of Britons (50%) say having a workout ‘buddy’ helps increase fitness motivation5.
Due to the changing landscape of how we work, with more travel, flexible and remote working, we can expect to see our favourite gyms and studios to embrace technology in 2020 to increase their fitness footprint beyond their physical environment to accommodate their member’s schedules and needs. Think online streaming for a hotel workout or an online portal, whereby you can connect with your trainer wherever you are in the world.
With HIIT dominating studio timetables the last few years, it was inevitable that our bodies were going to start fighting back and crave more rest and recovery. With the increase of in-studio technology, such as FitMetrix, we can get access to more data around our workouts and the effort that we exert in each class, therefore we know which days we should be pulling back and when we should be going all out.
This ‘new’ information that we get access to as consumers means we can train smarter and maximise our ‘recovery days’. According to MINDBODY booking data, Cryotherapy has seen an increase of 162% in bookings, along with Water Therapy (107%). Both of these methods of recovery are still not widely accessible, so you can expect more gyms and establishments to create partnerships with Wellness centres specialising in these forms of recovery for their members to benefit from a more well-rounded routine.
What we’re doing between the sheets is also a hot topic, and rightly so! Getting quality sleep is also an essential part of recovery and being deprived of those all-important Z’s can lead to negative effects on blood pressure, hormonal imbalance, muscular recovery and injuries.
There are plenty of apps designed to help you get an excellent night sleep, such as Headspace and Pzizz, which use calming music and sound effects designed using the latest clinical research.
In 2020 will we take it a step further and start encouraging sleep during the day? Some companies have made it standard practice to allow naps in the quest to boost wellbeing, whilst pop up nap bars have been well received in London and some studios have experimented with scheduling ‘napping classes’ on their timetables.
Following the recent worldwide release of ‘The Game Changers’, a revolutionary new film about plant-based eating, search interest for ‘plant-based diets’ in the UK increased by a staggering 465%. What’s more, we’ve also seen high street brands like Gregg’s explore meat-free dishes with the launch of its vegan sausage roll, and McDonald’s vegan burger in Germany, with a UK launch, possibly not too far away.
Nutrition and health expert, Plamena Dincheva (NCFE Cache Level 2 – Nutrition and Health), says: “If you’re looking to introduce a plant-based diet in the new year, consider incorporating cruciferous vegetables including broccoli, cauliflower, kale, pak choy, cavelo nero and cabbage. Cruciferous veg contains a phytochemical called ‘sulforaphane’ that upregulates a master regulator gene called NRF2. This, in turn, switches on a cascade of 100 other genes that are cell- protective.
“If you’re not ready to go completely plant-based in 2020, then I advise you aim to include more vegetables with every meal instead. It is, however, important to remember that eating meat and fish is still very healthy and some proteins can only be found in meat!”
Richard Martinson, Wellness Specialist at MINDBODY also comments: “Mental and physical recovery methods such as meditation, massages, water therapy, and cryotherapy are all expected to remain popular throughout 2020 as people look to balance their busy lives and exercise regimes with proper rest and recovery. Come the new year, many people will be looking to shake up their wellness routines and the five trends we’ve discussed here offer a varied, exciting mix of new things to try.
“However, it’s important to remember that everyone has their individual preferences when it comes to wellness, so the trends we’ve pulled together here may not appeal to everyone. If this is the case, our advice is to simply identify an area of your wellness that you’d like to improve, do a little bit of research around it, and set yourself achievable targets.”
For more information, visit uk.mindbodyonline.com