By David Saunders, Health Editor | UPDATED: 08:28, 08 July 2020
Effleure launches its campaign for luxury scented underwear with a funding goal of $10k on Kickstarter. Effleure offers two different styles of underwear, g-string and bikini, that are infused with essential oils and have plans to introduce lace culottes after the campaign.
“Traditional lingerie appeals to two powerful senses – sight and feel. Adding the element of scent propels the senses to the next level. Scent triggers memories, more than any other sense,” said Founder Virginia Marcolin.
“Scent is the most complex, yet underused of the senses – it’s time to tap into it and enhance our sensual side. Adding fragrance to underwear is another way for women to feel sexy and confident – not just to attract a mate, but to enjoy and express their own sensuality as the force they were put on this earth to be.
Women want to be in control of their desires, confident and looking and smelling their best. Whether preparing for a night out on the town or in with Netflix, if underneath it all, a woman can rock confidence and sensuality wearing Effleure, then my brand has succeeded in giving women the power to ‘own it’.”
Effleure’s dark chocolate, french vanilla, black coconut and lavender scents will retain their strength and last through multiple washes. The essential oils are diluted and infused into the fabric, making them completely safe as they are not topical and do not irritate skin (unless the wearer is allergic to essential oils). The process is a patented intellectual property. All of the essential oil ingredients are therapeutic-grade and free of heavy metals and known carcinogens.
Effleure is made with a Tencel and Spandex blend, giving the underwear a soft, luxurious feel.
Women can choose from a variety of styles that come in five sizes (XS-XL) in the most classic color — black. G-string and bikini styles are offered to give women the opportunity to feel confident in whichever they may choose. The beautiful scented candle box packaging gives the product time to reinforce its scent in order to keep it as strong as when initially purchased.
A two-pack of either a thong or bikini Effleure underwear is currently available starting at $29 on Kickstarter. For more information or to pre-order, visit pr.go2.fund/effleure.