By David Saunders, Health Editor | UPDATED: 16:42, 31 October 2019
Decathlon, is launching a new collection of fitness leggings designed for a range of body shapes, to empower more women to exercise and take up sport.
The new Leggings for Everybody collection has been designed in a range of waist heights and is available in sizes from XS to XXL, in order to make them accessible to women of different shapes and sizes, and in particular those who are not currently catered for by mainstream sports-fashion brands.
Practical design features include built in core support and quality fabric, to prevent the leggings appearing transparent during squats.
Before purchase, shoppers will be able to view the leggings on seven models, all with different body shapes and sizes.
The new range of leggings by Decathlon-owned activewear brand, Domyos, aims to support all women during their fitness journeys, and help improve body confidence.
In keeping with Decathlon’s pledge to make sport accessible for all, the leggings range from an affordable £10.99 for the low-intensity style, to £17.99 for the more technical designs.
The collection is now available instore and online.
The new collection came about after Decathlon noticed customers wanted gym leggings designed for a range of body shapes, sizes and sports abilities.
To launch the new Leggings for Everybody collection, Decathlon is partnering with seven fitness influencers: Kat Henry (@kat_v_henry), Nazia Khatun (@fitnessbornuk1), Gemma Cheung (@gemma_cheung), Emma Obayuvana (@emmaoba_), Zoiey Smale (@zoieysmale), Sabrina Nicoli @sabrinanicoli and Faye Edwards (@fayes_fitness) who are all different shapes and sizes. The influencers will test the new collection, providing honest reviews assessing how well the new designs work for them and their body type on their social media channels.
Anca Amariei, Cardio Sport Manager at Decathlon UK comments: “It can be daunting to exercise in gyms or exercise classes with other people when you don’t feel confident about yourself, and we know that how you feel in workout clothing plays an important part of this. We felt that most legging designs currently on the market cater to a small proportion of women, who fit a certain idea of the female shape. We wanted to create a collection that would cater to real women of all shapes and sizes, so that more women can feel confident when practicing sport or exercising.
“We deliberately ensured that not only would the leggings fit a range of different shapes and sizes – but that the models they will be displayed on are reflective of a diverse range of body types, to promote inclusivity and positivity. It is our hope that this collection will empower more women to take up exercise.”
Decathlon has 45 stores in the UK and sells a variety of sports equipment, clothing and accessories perfect for those want to get active or maximise their performance.
For more information, visit www.decathlon.co.uk