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Is The Ban On Menthol And Rollies The Perfect Opportunity To Kick The Smoking Habit?

By David Saunders | UPDATED: 05:28, 13 January 2020

The EU-led Tobacco Product Directive (TPD) have announced that there will be a ban on sales of menthol, skinny and “rollie” cigarettes.  It is hoped the move will help deter young people from taking up smoking by banning cigarettes with a ‘characterising flavour’ other than tobacco.

Leading tobacco manufacturers such as Philip Morris have contested the ban in the courts, but to no avail.

The ban comes as a move to restrict younger people getting into smoking as many believe, demonstrated by academic studies, that menthol cigarettes help smokers feel a greater sense of relaxation.

What is for certain however is that the new ruling introduced under the TPD guidelines will constrict the the tobacco market, and therefore smoking could become more expensive through price hikes.

As new year resolutions start to manifest, smokers across the country will be looking to kick the habit. Furthermore, the implications of the new rulings, this may prompt more smokers to quit. If this opportunity for a healthier lifestyle is to come to fruition however, smokers may find vaping a better suit for them as going cold turkey is notoriously difficult, as demonstrated in National research conducted by Vapemate.

  • 9% of us attempted to give up smoking this new year, representing 4.8 million Brits nationwide

    • The UK smoking population amounts to 6.1 million, meaning more than 75% had a new year’s resolution to kick the habit

  • For the 92% of smokers that failed this year, 47% of them won’t try again until next year

    • 32% of them believe that the pressure of the new year makes it more difficult to give up than any other time of year

    • 44% of Brits say that the combination of returning to work, poor weather and post-festive blues make January the worst time of year to try and give up smoking

  • 23% of those that have attempted to quit smoking, drinking or any other of their vices said that they became even more dependent after they failed

  • 38% of Brits have never kept a new year’s resolution

  • 41% of Brits say quitting smoking is the hardest resolution to keep

Simon Manthorpe, CEO of Vapemate, has discussed how vaping is an efficient quitting aid for those prompted by the ban on menthol products.

The ban on menthol and rollies will have a huge affect on smokers who find these alternatives to be cheaper than the traditional cigarettes. In particular, those in low paid jobs that have a noticeable culture of smoking, such as hospitality, will be hit heavily by this move.

Nonetheless, this presents a great opportunity for smokers who want to kick the habit. We’d never endorse vaping for those who do not smoke – but from our own experiences and the fact that Public Health England stipulate that vaping is 95% safer than cigarette smoking – we believe that vaping is a viable solution for successfully quitting.

It would seem that more than half of Brits believe the government’s measures to dissuade cigarette smokers from picking up a packet are failing. 54% of Brits stated that the health warnings and plain packaging initiatives on tobacco products are not enough of a disincentive.

Public attitude towards e-cigarettes should shift in 2020, making the devices a more viable harm-reduction alternative to smoking. With the help of medical bodies like Public Health England and the NHS, e-cigarettes will be able to deliver on their purpose and dramatically reduce the number of cigarettes smokers worldwide.”

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