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Aviro Launch Reusable Clothing Effective Against Covid-19 Onto The European Market

A safe, sustainable facemask and apparel brand that produces a range of coverings that have been laboratory proven to reduce 99.99% of human coronavirus, along with other viruses and bacteria has recently been launched onto the European market.

Created by JAMIE HUNT, co-founder of global sports brand 2XU, AVIRO is a certified, technical facemask and lifestyle brand that uses innovative, antiviral and anti-bacterial technology to help prevent the spread of pathogens through textile surfaces. 

Aviro founded in Aotearoa, New Zealand with the goal of creating functional, innovative everyday garments that help prevent the spread of dangerous bacteria from textile surfaces, is a family-owned company with many years of experience in the clothing industry and with work in the healthcare system.

What makes Aviro stand out from a crowded market of facemask suppliers is its secret ingredient. In Aviro garments is HeiQ Viroblock – a new Swiss technology developed to prevent the presence and growth of bacteria and encapsulated viruses, such as Coronavirus and Influenza.

AVIRO uses HeiQ Viroblock NPJ03, a safe and sustainable textile treatment, comprised of biobased renewable  ingredients, that has been proven to reduce 99.99% of human coronavirus SARS-CoV-2, the virus that causes COVID 19 along with other enveloped viruses and bacteria. 


Viruses and bacteria can remain ineffective on textile surfaces for days. These can be transferred by breathing and handling. The Human Coronavirus can persist for up to 2 days at room temperature. 

For over 6 years now the HeiQ team have been developing a treatment that can combat this problem. The HeiQ Viroblock uses a unique combination of silver and vesicle technologies to destroy the membrane of the virus that the Viroblock comes in contact with.  

Jamie, using his many years of experience and working closely alongside the HeiQ team, has developed a fabric that the Viroblock could adhere to. 

Using particular fibres and weaving methods he has finally created a line of clothing that combats the now perennial problem of pathogenic prevalence in the current climate. 


Made from 100% polyester, the hero 3- layer facemask uses HeiQ technology on the inner and outer layer, to produce a reusable and washable covering that prevents the spread of pathogens. 

Each facemask is anti-viral for at least 30  washes and anti-bacterial for at least 50 washes. 

The middle filter layer, by means of Smart Temp technology;  temperature regulates whilst also managing moisture. 

This creates a cooling facemask that is both breathable and odourless. 

Unlike other masks that are just designed to filter airborne particles, AVIRO facemasks are engineered to inhibit the presence and growth of pathogens on fabric, creating a germ-resistant surface. 


AVIRO’s line of men’s and women’s clothing is specifically developed to be resistant to pathogens. 

The antibacterial treatment means that the clothes stay odourless for longer, whereas the high filament yarn guarantees that the pieces maintain their softness, whilst continuing to manage both moisture and temperature. 

Ultimately, this  creates a cooling and comfortable line of polos and T-shirts that remain wrinkleless for longer. 

AVAILABLE FROM: avirowear.com/


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