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Adidas Outdoor Announces Partnership With 1climb

By Brad Shaw, Fitness Editor | UPDATED: 08:28, 08 July 2020

Bringing the outdoors into the city, this partnership is dedicated to empowering young people’s lives through the sport of climbing. Ultimately this will enable 1Climb to install 10 new permanent climbing walls in Boys and Girls Clubs across the United States.

For Kevin, there has been no greater gift in his own life than being introduced to rock climbing, “Climbing has enabled the life of my dreams and it all started with that one visit to a gym when I was 9.” On founding 1Climb, “I felt like the opportunities for kids to discover climbing were pretty narrow.

Now, instead of hoping the next generation finds climbing, we bring the outdoor sport directly to where they live in the city. Climbing has the ability to change the trajectory of a kid’s life,” says Kevin Jorgeson.

The 10 new walls will be built in areas of New York City , Los Angeles , and Chicago with the aim to positively affect kids’ lives across the US, impacting the next generation of climbers.

“Our belief is that ‘Through sport, we have the power to change lives’ and this partnership is a perfect example that brings those words to life. We are incredibly excited to partner with 1Climb in order to bring the benefits of the outdoors to the city, building climbing walls to break down social barriers and create an equal starting line for tens and thousands of girls and boys across America.” Stephen Dowling, VP Marketing, adidas Outdoor.

As part of their work with the Boys and Girls Clubs, 1Climb creates close relationships with local climbing gyms to help mentor the kids and maintain each wall. Adding to this, Tim Baum, 1Climb’s Executive Director explains “What makes climbing special is so much more than a climbing wall.

It’s the people behind the sport. The community. That’s why our climbing gym partners are such an important part of our programs.”

This partnership expects to open 4 new climbing walls by the end of 2019, with the remaining 6 opening by the end of 2020. To stay updated with their progress, or to inquire about volunteer opportunities, please visit 1Climb’s website at http://www.1climb.org