All Star Lineup For Adidas First Ever Digital Festival

In a year that has changed how we experience moments; we will be bringing our collective together through a seven-day digital festival kicking-off on October 14th.

“Creators Club Week is the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences. Holding our first ever members week and asking our partners that we’ve worked so closely with to headline this moment, is the most fitting way to introduce our latest innovations, freshest designs and sustainable products to the world.” Scott Zalaznik, adidas SVP of Digital.

Throughout the week, Creators Club Members will see Adidas’s biggest ever drop of exclusive and limited-edition shoes and more than 70 new designs making their debut over the course of the event, the week will also feature appearances from global icons talking about important topics such as ending plastic waste, celebrating culture and innovation.

Throughout the week a series of over 30 surprise raffles will take place where members can win unique creations, such as a piece of art from designer Paolina Russo through to signed adidas Predator boots from World Cup winner Paul Pogba.

To kick things off, Karlie Kloss alongside James Carnes from adidas will launch the next chapter of the revolutionary UltraBOOST DNA LOOP – running shoes created from a single material – ‘Made to be Remade’. Members will have a chance to earn the shoes and then help shape the future of the ‘Made to be Remade’ initiative

Signing up to adidas Creators Club unlocks member-only products, hype access, special events, priority customer service, unique experiences, early access to products, free adidas running and training app subscriptions, and the opportunity to co-create with the brand.

Access to the festival is free. To sign up to Creators Club Week and access the exclusive content, experiences, and drops around the world, just register at or download the adidas App available on the Apple App Store and Google Play Store.  

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