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Fitness Lifestyle

‘34 at 34’: New Wellness Series at 34 Mayfair

On Tuesday, 24 September 2019, 34 Mayfair will present its first ‘34 at 34’ event: a series of intimate ‘34 minutes with’ talks, in collaboration with some of the UK’s leading wellness experts.

The informative talks will last 34 minutes and offer a space for industry leaders to discuss and reveal insight on topics that are shaping the world of wellness today.

These will cover a broad range of subjects such as mindful exercise, mental health awareness, innovations in physical cellular therapies and more.

Leading the conversations will be world-renowned journalist, Alice B-B. With a background that has led her to unearth some of the world’s most thrilling, boundary-pushing, healing and balancing experiences, Alice will encourage the guest speakers to share their journeys, thoughts and wisdom.

Following the 34 minute talks, attendees will gather for a roundtable brunch at 34 Mayfair to reflect on the morning’s activity and insight.  

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Served by Head Chef Harvey Ayliffe, this will be a healthier take on the restaurant’s popular brunch menu.

To continue the journey outside of the restaurant, guests will receive a complimentary treatment, class or product from the event’s speaker(s) to implement in their wellness routine.

  1. Tuesday, 24 September 2019, CaliFlow x Varley. Ticket holders attending the inaugural session will hear from Paddy Archer, founder of CaliFlow. CaliFlow is London’s newest movement studio introducing a conscious approach to the way people train. Paddy will share insight from his unique ‘Calisthenics’ classes, with a focus on how to introduce mindful exercise into a training schedule, addressing issues from poor posture to combating a sedentary lifestyle.

    Speaking alongside Paddy will be Lara Mead; the co-founder of performance-first lifestyle and athletic apparel brand, Varley. Lara will provide counsel on juggling a busy career with self-care, and offer an expert view on the highs and lows of launching a brand in the competitive wellness arena.

  2. Tuesday, 8th October 2019, ‘Men’s Mental Health Awareness in the Modern World’ – speakers to be announced
  3. ‘New Cellular Physical Therapies and the Fusion of Mind and Body’ – date and speakers to be announced
  4. ‘Back to Basics – Reconnecting with Nature Could be the Key to a Happy Life’ – date and speakers to be announced

The biweekly events will take place in The Emin Room at 34 Mayfair – the beautiful private dining room.

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Tickets for the CaliFlow x Varley talk are priced at £100 per person and will include the talk, brunch, a goodie bag as well as five complimentary classes at CaliFlow and a 15% off discount code at Varley.

Tickets for all other talks will be priced at £100 and can be purchased at https://www.34-restaurant.co.uk/

For more information visit https://www.34-restaurant.co.uk/
Instagram: @34restaurant & 34at34

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34 Mayfair

34 Mayfair, 34 Grosvenor Square (entrance on South Audley Street, just north of Reeves Mews), London W1K 2HD

020 3350 3434 │ www.34-restaurant.co.uk │ Instagram: @34restaurant │ Twitter: @34_restaurant


General Manager    Miles Butler

Head Chef    Harvey Ayliffe

Bar Manager    Shaun Teeluck

Press enquiries    Sadie Mantovani | Sadie.Mantovani@caprice-holdings.co.uk

Opening times    Open all day from lunch time, Monday to Sunday

Monday to Friday:    12 noon with last reservations at 11pm (open until 1am)

Weekend brunch:    11.30am to 4.30pm

Saturday dinner:    4.30pm to with last orders at 11pm (open until 1am)

Sunday dinner:    4.30pm to with last orders at 10pm (open until 11.30pm)

Emin Room enquiries    Grace Hodder | 0207 307 5785 | ghodder@caprice-holdings.co.uk

    (The room accommodates up to 60 people for a seated lunch or dinner or up to 80 for cocktails & canapés and is available from Monday to Sunday)

When you walk through the deco doors and onto the polished oak parquet of 34 Mayfair, you could easily be seduced by the soft lighting, Upper East Side-style elegance and unflustered calm; yet there is also just the tiniest hint of the nonconformist about this restaurant.

Whether it’s the mischievous etchings by Tracey Emin in the eponymous private room upstairs – The Emin Room; the “wild cards” on the menu (the decadent truffled lobster mac springs to mind); or indeed the eclectic collection of paintings from the next strain of YBAs adorning the walls, it’s difficult to pinpoint.

But you know that at 34 Mayfair, you’re probably going to end up having rather a lot of fun, whether it’s lunch, dinner or brunch, which is served on Friday, Saturday and Sunday in the summer months.

Service is unruffled, friendly and efficient. Head Chef Harvey Ayliffe’s modern, seasonal menu with international influences is based around the bespoke Argentine parilla grill, with a tremendously good selection of beef (including pure heritage breeds from the Yorkshire Dales and A5 Japanese Wagyu), seasonal game and fish and a wonderfully diverse wine list.

There are perennial favourites like the bass ceviche, tuna tartar and baked Indian spiced stone bass, plus a substantial raw section, not to mention desserts, such as 34 Mayfair’s legendary cheesecake – all very hard to resist. Tracey Emin neons peep out from beyond the doors to the private room, twinkling above the oak staircase.

34 Mayfair also takes its drinks very seriously indeed.  Not only does it have an enviable cocktail menu and an elaborate list of spirits and whisky – including its own very rare limited edition bottling of Glenenallachie 34yo Speyside Single Malt – but, in the past couple of years, has built something of a reputation for creating extraordinary glassware. In 2014, to celebrate the inimitable Kate Moss’s 40th birthday, a much-talked-about Champagne Coupe shaped around her left breast was created by British artist Jane McAdam Freud.

Then, in 2016, British shoe designer Rupert Sanderson produced an exquisite Champagne Slipper for the restaurant, which is used only when serving a bottle of Perrier-Jouët Belle Epoque Rosé. Both are available to purchase on request.

The Emin Room

Celebrated artist Tracey Emin created the unique private dining space at 34 Mayfair that is filled exclusively with her specially selected works.

An icon of our generation, Emin has been strongly involved with 34 Mayfair from its inception.

The room, located above the restaurant, accommodates up to 60 people for a seated lunch or dinner or up to 80 for cocktails & canapés. Suitable for a wide variety of private and corporate lunch, dinner and cocktail events, the room boasts its own private dedicated marble-topped bar and lounge area, oak-panelled walls, deep vermilion leather chairs and, along with the collection of Emin works including some stunning neons and a series of charcoal drawings, this is certainly one of the most desirable private rooms in the area.