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IDEA® Health & Fitness Association Partners with CoverMe Fitness to Revolutionise the Fitness Industry

Happy friends having fun in fitness centre

In a bold move to tackle the fitness industry’s most pressing challenges, the IDEA® Health & Fitness Association has teamed up with CoverMe Fitness.

This strategic partnership, set to debut at the IDEA® World Convention in the United States next month, promises to deliver groundbreaking solutions for fitness professionals worldwide.

Fitness friends look at phone

Combining decades of experience and unparalleled expertise, IDEA and CoverMe Fitness aim to address the industry’s persistent recruitment issues and expand opportunities for fitness professionals.

IDEA, renowned as the world’s leading organization for fitness and wellness professionals, offers a comprehensive suite of education, resources, community, and experiences essential for professional success.

With FitnessConnect®, the largest global directory of verified fitness professionals, IDEA continues to set the standard in the industry.

Amy Boone Thompson, CEO and owner of IDEA, and recently appointed Chair of World Active, emphasizes the partnership’s significance.

“For IDEA members, think of these added features as IDEA FitnessConnect® 3.0. Through this partnership, not only will we continue to verify credentials and liability insurance, but we can now offer enhanced features to place your profile in front of the hiring clubs/managers in your community who are looking for talent with your exact expertise.

Sub a class or audition for a role all by simply turning on your app,” says Thompson. She further explains, “We believe our partnership with CoverMe offers a viable solution for both sides of the market.

The CoverMe app connects educated, qualified and insured fitness professionals with local clubs and studios, enabling these professionals to advance their careers and boost their income.

At the same time, clubs can ensure high-quality classes and sessions take place to provide an excellent member experience.”

The innovative CoverMe app, developed by Rosanna Tucker and Beverlee Brinkworth, is designed to connect fitness professionals with venues seamlessly.

Tucker, CEO of CoverMe, describes the app as “your pocket full of fitness.” She elaborates, “The app is your digital wallet, which stores your certificates and insurance, where you can manage your invoicing and enjoy partner discounts.

Above all, this is your route to getting in front of the venues where you really want to work, so you can earn more money, when and where you want to.”

This partnership is not only a boon for fitness professionals but also a game-changer for venues. Operators can manage their teams more efficiently and scout for new talent by posting audition requests to local professionals.

Fitness professionals using the CoverMe app benefit from increased visibility, expanded networks, and enhanced earning potential.

The app’s integrated system ensures compliance, improves communication, and includes a rewards system to incentivize and retain professionals.

Additionally, IDEA provides ongoing career support with low-cost liability and health insurance, business tools, and access to thousands of articles and online courses.

These resources help fitness professionals earn continuing education credits for recertification and obtain advanced specialty certificates.

This strategic alliance between IDEA Health & Fitness Association and CoverMe Fitness is poised to set a new standard in the fitness industry.

By addressing the real-world challenges faced by fitness professionals, club owners, and operators, this partnership creates an end-to-end solution that will elevate the careers of fitness professionals and ensure better experiences for clubs and their members.

Already in use by operators in the UK, including Virgin Active, Fitness First, Lift Brands, and Serco, the CoverMe app has recently launched in Australia and is set to make its US debut at the 2024 IDEA® World Convention.

This annual celebration, designed to Inspire the World to Fitness®, will run from July 10-14, 2024, at the Los Angeles Convention Center.

IDEA members can download the free app at the CoverMe booth #718 in the West Hall, set up their profile, and even have a free professional photo taken. A $1,000 prize for the best CoverMe profile will be available every day.