Menu Close

DP World Tour and J.Lindeberg Forge Stylish Multi-Year Partnership

J.Lindeberg and DP World Tour partnership

The DP World Tour and J.Lindeberg have announced an exhilarating, multi-year partnership, positioning the celebrated fashion brand as the Official Clothing Supplier of the DP World Tour.

This union is a testament to J.Lindeberg’s expanding footprint in golf, blending style with high performance and underscoring its unwavering commitment to the sport.

Since its inception in 1996, J.Lindeberg has deftly straddled the worlds of sport and fashion. The Swedish brand has garnered acclaim for its contemporary, sophisticated designs that prioritise performance and comfort, aligning perfectly with the modern, active lifestyle of today’s golfer.

The DP World Tour, renowned for its global reach with 44 tournaments across 24 countries, consistently attracts elite talent from around the globe.

This partnership is set to elevate the experience for staff, fans, and J.Lindeberg ambassadors like Viktor Hovland and Matt Wallace, who are prominent figures on the DP World Tour.

Under this agreement, J.Lindeberg is also named the Official Clothing Supplier for two marquee Rolex Series events in 2024: the Genesis Scottish Open at The Renaissance Club in North Berwick (10-14 July) and the BMW PGA Championship at Wentworth Club in Virginia Water (17-22 September).

The exclusive partnership means J.Lindeberg will outfit DP World Tour personnel with bespoke products tailored to their active, travel-heavy lifestyles.

Fans can anticipate purchasing tournament-branded J.Lindeberg apparel at these select events, bringing the brand’s distinctive styles and innovative sportswear to the broader golfing community.

Hans-Christian Meyer, CEO of J.Lindeberg, expressed his enthusiasm: “We are incredibly proud to partner with the DP World Tour, a prestigious organisation that exemplifies excellence and innovation in golf – qualities that J.Lindeberg stands for and always wants to champion.

We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour.

The Genesis Scottish Open and the BMW PGA Championship offer great touchpoints throughout the 2024 season for us to showcase our latest collections and designs, centred around unique functionality and forward-thinking style.”

Guy Kinnings, Chief Executive Officer of the DP World Tour, shared similar sentiments: “Golf has never been more fashionable, and this extends to the premium lifestyle brands that are flocking to the sport.

J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion.

We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier. Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will also provide opportunities for fans to purchase their ranges online and at select events each season.”

The partnership between the DP World Tour and J.Lindeberg promises to enhance the golfing experience, marrying stylish innovation with top-tier performance.

It’s a hole-in-one for both brands, adding a touch of elegance to the greens and beyond.