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Canterbury of NZ and Decathlon Unite Forces: A Game-Changing Partnership in Rugby


In a move set to shake up the world of rugby equipment, Canterbury of New Zealand has announced a landmark co-branding collaboration with the renowned sports retailer Decathlon.

This exciting partnership, slated to extend through the upcoming 2027 World Cup in Australia, will see the emergence of “Canterbury by Decathlon” equipment gracing the shelves of Decathlon stores and their online platforms.


Since its inception in the 1990s, Canterbury of New Zealand has firmly established itself as a cornerstone in global rugby.

Trusted by top teams across both hemispheres, including the likes of Ireland and the British and Irish Lions, Canterbury has become synonymous with excellence in sports apparel and equipment.

Their products are renowned for their technical prowess, especially in advanced textiles, and are known to provide that extra edge for athletes on the field.

Enter Decathlon, a giant in the world of sports retail known for its commitment to quality and accessibility.


With a robust presence in over 600 stores across Europe and beyond, Decathlon’s mission has always been to make sport accessible to all, without compromising on technical excellence.

This collaboration aims to meld Canterbury’s prestige and expertise with Decathlon’s technical acumen and expansive reach, creating a line of rugby gear that will cater to both elite players and grassroots enthusiasts alike.

Beginning this July, rugby enthusiasts can expect to find an array of co-branded products that embody the essence of both brands.

From balls to tees, helmets to protective wear and mouthguards, the “Canterbury by Decathlon” range promises to deliver innovation and performance, ensuring that every player can perform at their best, whether on the international stage or local pitch.

Thomas Regenbogen, Senior Vice President of Sales at Pentland Brands, which owns Canterbury, expressed his excitement about the partnership, stating, “We’re thrilled to partner with Decathlon; it’s a game-changer for both our brands and, most importantly, for rugby fans and players.

Decathlon’s dedication to quality and accessibility aligns perfectly with our mission to serve the rugby community.”

Similarly, William Lanigan, Decathlon Sports Leader for Team Sports, echoed this sentiment, saying, “We are delighted to be able to associate our Decathlon brand with one of the most emblematic brands in Rugby.

To combine the notoriety of Canterbury with excellent technical and accessible products is great news for rugby players all over the world.

We are proud of this partnership and believe that it shall be good for the sport and mutually beneficial for both parties.”

With this collaboration, Canterbury of New Zealand and Decathlon are set to redefine the landscape of rugby equipment.

Whether you’re an aspiring pro or a weekend warrior, the “Canterbury by Decathlon” range promises to bring top-tier performance within reach of all.

Keep an eye out for further information as these innovative products hit the shelves this summer, ensuring that the game we love continues to grow and thrive around the globe.