Buckle up F1 fans as the Built for Athletes team reveal their Alpine F1 Collection—this newest lineup is already in pole position to thrill motorsport fans, fitness buffs, and intrepid travellers alike.
Built For Athletes, the renowned brand behind performance-driven bags and accessories has announced the supply deal with BWT Alpine Formula One Team, marking the fourth such partnership in F1 for the brand.
In typical high-octane fashion, the limited-edition range boasts cutting-edge design and durability that mirror the spirit of elite motorsport and adventure.
Each item is decked out in BWT Alpine Formula One Team’s signature colours—because let’s face it, style points matter as much as speed.
The 40L Duffel Bag
Ideal for every-day athletes or weekend adventurers needing extra capacity
45L Backpack
A sleek, durable choice for travel or the gym, offering maximum storage with style
Crossbody Bag
A compact design perfect for everyday carry, blending style with practicality.
All three products feature water-resistant materials and multiple compartments to keep gear organized on the fly—an absolute must when you’re chasing the sun across continents or just heading out to the local gym.
The meticulous Alpine detailing is a nod to the team’s relentless pursuit of excellence, and a reminder that these bags are built to stand up to the toughest tests.
Nick Costello, Founder of Built For Athletes, couldn’t be more revved up about the partnership: ‘BWT Alpine Formula One Team shares our commitment as a team to push boundaries and deliver high performance, which is why we’re excited to be supplying them.
This collaboration reflects the relentless drive we share as brands, but is also designed for individuals who embody that too and enjoy living life in the fast lane.”
The Built for Athletes Alpine F1 Collection is now available for pre-order via Built For Athletes’ website.
So whether you’re trackside at the next Grand Prix or just sprinting through airport terminals, these bags have you covered with equal parts grit and flair.
Get in gear and embrace the future of functional style—just be ready to answer the call of adventure.